Content marketing

Does your company solve real-life problems? Your customers, both existing and potential, should be able to easily find you in Google when looking for answers to the problems you solve.

  • Targeted, discoverable communication

    steelecht created an automotive emagazine for INEOS Styrolution which informs the automotive sector about the company’s styrenic solutions, diverse applications, and innovative molding techniques. It is designed to work mainly as a thought leadership microsite for existing customers, but also raises organic traffic as it precisely addresses the specific interests of technical and commercial influencers at automotive OEMs and Tier 1 suppliers in Asia and Europe. www.auto-emagazine.com

What is content marketing?

Content marketing is about creating and publishing content that meets the needs and wants of your customers. It includes answering their questions, providing solutions to their pain points and meeting their aspirations.

Content marketing is a commitment to content; and is much more than a campaign. It is a continual engagement opportunity.

The benefits it delivers include:

  • Greater levels of engagement – thanks to building trust through credible, personable and persuasive content
  • Heavier usage of your website – driving visits from prospects and customers, including through search engine optimization
  • Stronger brand awareness – which benefits customer acquisition and retention
  • Increased sales – to customers who are satisfied you can deliver what they are seeking
  • Competitive advantage – with content that is of higher quality and more effective compared to what is published by your competitors

Our approach to your content marketing

In order to ensure your communication produces the desired results, we recommended beginning with your content marketing strategy. During the “Discovery Phase”, content marketing strategy may include:

  • Assessment of what content is required to achieve your different goals and deliver customer satisfaction
  • Analysis of existing materials that could be useful
  • Defining your target market/s
  • Keyphrase research (relevant search phrases and search volumes)
  • Website usage analytics
  • Competitor analysis
  • Content gap analysis (what you have already and what requires to be added)
  • Mapping content to customers’ needs, wants, pain points, questions, and buying cycle

Content marketing cycle

Following the Discovery Phase, our content marketing cycle of activity consists of:   

Planning

  • Development of a “Content Plan”, including scheduling, milestones, priorities, responsibilities, channels, maintenance, etc.

Creation

  • Drafting of effective, quality content for customers and SEO

Publishing 

  • Publication of the content on the correct channels (website, blog, social etc)

Promotion

  • Raising awareness of the content through owned channels (email, social etc.) and paid media

Measurement, Reporting and Responding

  • Assessing the effectiveness of the measures and conducting further activity based on the conclusions

Our full range of services

steelecht builds on over two decades of experience in business-to-business (B2B) and business-to-consumer (B2C) English-language communication. Our core competences include:

  • Corporate Identity
  • Corporate Language
  • Media conception & strategy
  • Product naming, slogan development
  • Copywriting
  • Copyediting
  • Translation & adaptation (localization)

We also work through our network of freelancers and agency partners to deliver:

  • Corporate Design
  • Design & layout
  • Print, interactive & audiovisual production

Our production portfolio covers:

  • Video (image, testimonial, interview, documentation)
  • Animation (incl. illustration and non-linear presentations)
  • Audio podcasts
  • Gamification/Infotainment
  • Websites
  • Social media posts
  • Press releases
  • e-Newsletters
  • e-Mailings
  • Brochures (digital & print)
  • Advertisements (digital & print)
  • Live presentations (trade fairs, seminars) 

Some references

steelecht currently provides content marketing and related services to these companies and agencies (selection): 

Frankfurt Book Fair (a company of the Borsenverein des Deutschen Buchhandels e.V.)
Direct steelecht customer since 2005. We provide: conception, strategy, copywriting, copyediting, translation, adaptation.

World Hotels AG
Direct steelecht customer since 2008. We provide: conception, strategy, copywriting, copyediting, design & layout.

Artemisconcept GmbH
Agency customer since 2010. Primarily for their customer UL, we provide: conception, copywriting, copyediting, scriptwriting, media production.

Damm & Bierbaum Agentur für Marketing und Kommunikation GmbH
Agency customer since 2006. We provide for their diverse customers: copywriting, conception, adaptation, translation.

Goebel & Mattes GmbH
Agency customer since 2012. We provide for their customer SAP: conception, scriptwriting, audio recording direction, copywriting, copyediting, translation, adaptation.

C&A Mode GmbH & Co. KG
Via the PR agency Edelman, steelecht provides: conception, copywriting, copyediting.

UL LLC
Via the agency ArtemisConcept, steelecht provides: conception, copywriting, copyediting, audio & video production, translation, adaptation.

Atelier Markgraph GmbH
Agency customer since 2005. Primarily for the trade fair presentations of their customer Mercedes-Benz, we provide: scriptwriting, copywriting, copyediting, adaptation, translation.

Triplesense Reply GmbH
Agency customer since 2014. We provide for their customer thyssenkrupp Elevator: conception, copywriting, copyediting.

INEOS Styrolution Group GmbH
Direct steelecht customer since 2016. We provide: conception, strategy, copywriting, copyediting, design & layout, web programming, print production.    

Paul Hartmann AG
Direct steelecht customer since 2015. We provide: conception, strategy, copywriting, copyediting, transcreation, translation, design & layout.

CPP Studios GmbH
Agency customer since 2006. We primarily support the production of success story films for their customer IBM with: scriptwriting, copywriting, audio & video direction, translation, adaptation.

Edelman GmbH
Agency customer since 2009. Primarily for their customers C&A and Styrolution we provide: conception, copywriting, copyediting, adaptation, translation, design & layout, web programming, print production.

Institut für Strategie & Kommunikation
Agency customer since 2014. We provide for their diverse customers: conception, product naming, copywriting, copyediting.

Ogilvy Healthworld GmbH
Agency customer since 2008. We provide for their diverse customers: copywriting, copyediting, translation, adaptation.

Syzygy Deutschland GmbH
Agency customer since 2006. We provide for their diverse customers (e.g. Mercedes-Benz): conception, copywriting, copyediting, translation, adaptation.

Styrolution Group GmbH
Via the PR agency Edelman, steelecht provides: conception, copywriting, copyediting, design & layout, print production. 

 

We would be happy to provide you with examples of our work, according to your interests – whether videos, press releases, brochures, advertising. Just let us know and we’ll send them your way!