Content marketing

Content marketing is about creating and publishing content that meets the needs and wants of your customers. It includes answering their questions, providing solutions to their pain points and meeting their aspirations.

Content marketing is a commitment to content; and is much more than a campaign. It is a continual engagement opportunity.

The benefits it delivers include:

• Greater levels of engagement – thanks to building trust through credible, personable and persuasive content
• Heavier usage of your website – driving visits from prospects and customers, including through search engine optimization
• Stronger brand awareness – which benefits customer acquisition and retention
• Increased sales – to customers who are satisfied you can deliver what they are seeking
• Competitive advantage – with content that is of higher quality and more effective compared to what is published by your competitors

In order to ensure your communication produces the desired results, we recommended beginning with your content marketing strategy. During the “Discovery Phase”, content marketing strategy may include:

• Assessment of what content is required to achieve your different goals and deliver customer satisfaction
• Analysis of existing materials that could be useful
• Defining your target market/s
• Keyphrase research (relevant search phrases and search volumes)
• Website usage analytics
• Competitor analysis
• Content gap analysis (what you have already and what requires to be added)
• Mapping content to customers’ needs, wants, pain points, questions, and buying cycle

Following the Discovery Phase, our content marketing cycle of activity consists of:   

Planning

• Development of a “Content Plan”, including scheduling, milestones, priorities, responsibilities, channels, maintenance, etc.

Creation

• Drafting of effective, quality content for customers and SEO

Publishing 

• Publication of the content on the correct channels (website, blog, social etc)

Promotion

• Raising awareness of the content through owned channels (email, social etc.) and paid media

Measurement, Reporting and Responding

• Assessing the effectiveness of the measures and conducting further activity based on the conclusions

steelecht builds on over two decades of experience in business-to-business (B2B) and business-to-consumer (B2C) English-language communication. Our core competences include:

• Corporate Identity
• Corporate Language
• Media conception & strategy
• Product naming, slogan development
• Copywriting
• Copyediting
• Translation & adaptation (localization)

We also work through our network of freelancers and agency partners to deliver:

• Corporate Design
• Design & layout
• Print, interactive & audiovisual production

Our production portfolio covers:

• Video (image, testimonial, interview, documentation)
• Animation (incl. illustration and non-linear presentations)
• Audio podcasts
• Gamification/Infotainment
• Websites
• Social media posts
• Press releases
• e-Newsletters
• e-Mailings
• Brochures (digital & print)
• Advertisements (digital & print)
• Live presentations (trade fairs, seminars)